Damenech Zewudie (above) decided it was time to strike out
on her own after 33 years working in secretarial and administrative roles for
various employers in Addis Ababa.
Now she is the proud owner of a two-month-old
business selling injera, the large, thin pancake-like staple which is the base
of almost every Ethiopian meal.
"I never used to think about owning a
business," Ms Damenech says. "Then I saw how no-one was selling
injera where I live - so I took a chance."
Ms Damenech, who is in her 50s, achieved her late
start in entrepreneurship after taking part in a state-run training and support
scheme called the Entrepreneurship Development Program (EDP).
Launched in 2013 and co-funded by the United
Nations, it is hoped that the $26m (£16m) initiative will help establish a new
generation of entrepreneurs who will create jobs and boost economic growth.
The program is provided for free, and will
eventually be available throughout the whole country.
Although it doesn't offer any financial support, so
far it has provided training and advice to 1,000 people in four of Ethiopia's
11 regions.
Its very ambitious goal is to have enabled 200,000
Ethiopians - particularly young adults and women - to acquire or improve
entrepreneurial skills and knowledge by the end of 2015.
"We are working towards unleashing a
transformational change through tapping into the creativity and ambition of
existing and aspiring Ethiopian entrepreneurs," says Etalem Engeda who
leads the government agency looking after the EDP scheme.
Following the initial workshops, advisers visit the
participants to conduct business health checks throughout the year. And at any
point the entrepreneurs can reach out for advice and assistance.
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