Whether it’s cucumbers splashing into water or
models sitting smugly next to a pile of vegetables, it’s tough not to be sucked
in by the detox industry.
The idea that you can wash away your calorific sins
is the perfect antidote to our fast-food lifestyles and alcohol-lubricated
social lives.
But before you dust off that juicer or take the first tentative
steps towards a colonic irrigation clinic, there’s something you should know:
detoxing – the idea that you can flush your system of impurities and leave your
organs squeaky clean and raring to go – is a scam. It’s a pseudo-medical
concept designed to sell you things.
“Let’s be clear,” says Edzard
Ernst, emeritus professor of complementary medicine at Exeter University,
“there are two types of detox: one is respectable and the other isn’t.” The
respectable one, he says, is the medical treatment of people with
life-threatening drug addictions.
“The other is the word being hijacked by
entrepreneurs, quacks and charlatans to sell a bogus treatment that allegedly
detoxifies your body of toxins you’re supposed to have accumulated.”
If toxins did build up in a way your body couldn’t
excrete, he says, you’d likely be dead or in need of serious medical intervention.
“The healthy body has kidneys, a liver, skin, even lungs that are detoxifying
as we speak,” he says. “There is no known way – certainly not through detox
treatments – to make something that works perfectly well in a healthy body work
better.”
Much of the sales patter revolves around “toxins”:
poisonous substances that you ingest or inhale. But it’s not clear exactly what
these toxins are.
If they were named they could be measured before and after
treatment to test effectiveness. Yet, much like floaters in your eye, try to
focus on these toxins and they scamper from view.
In 2009, a network of
scientists assembled by the UK charity Sense
about Science contacted the manufacturers of 15
products sold in pharmacies and supermarkets that claimed to detoxify. The
products ranged from dietary supplements to smoothies and shampoos.
When the
scientists asked for evidence behind the claims, not one of the manufacturers
could define what they meant by detoxification, let alone name the toxins.

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